Technology
Technology Sector Practice Overview
The preferred investment banking partner for leading Technology businesses.
Croft & Bender offers specialized advisory services across the technology sector, covering industries like software, IT services, cybersecurity, and tech-enabled business services. Our team guides companies through mergers, acquisitions, and growth financing, leveraging deep expertise and a robust network to achieve client objectives.
General Software / SaaS
Software and software as a service ("SaaS") business models are being employed by companies across industries. The recurring nature of subscription revenue lends itself to predictable financials, allowing owners to focus on client retention and growth. The Croft & Bender team is well versed in all types of SaaS models and can provide expert advice around mergers and acquisitions, capital raising and other financial advisory services.
Marketing Technology
Marketing Technology (MarTech) encompasses companies that develop tools and platforms designed to optimize marketing efforts, from customer relationship management (CRM) systems and email marketing software to AI-driven analytics and automation platforms. These businesses play a crucial role in enhancing marketing efficiency and customer engagement through technology solutions.
Payment Processing and Fintech Software
Financial Technology (FinTech) companies operate in a dynamic landscape, driving innovation in financial services through technology. These businesses often focus on digital payments, online lending, and investment platforms, continuously adapting to regulatory and market changes.
Cybersecurity and Compliance
We can advise firms specializing in cybersecurity solutions, including threat detection, data protection, and compliance services, crucial for securing modern businesses against evolving digital threats.
Healthcare IT
Croft & Bender is adept at advising companies within the healthcare technology sector, including those focused on health IT solutions, telemedicine platforms, and medical software development.
HCM / HR Technology
Our experience in human capital management (HCM) technology spans advanced HR software platforms and comprehensive workforce management systems. Our expertise in sell-side M&A and financial advisory is tailored for founder-owned and enterprise-level businesses innovating in recruitment, onboarding, performance evaluation, and payroll processing.
Data / Business Intelligence
Business intelligence (BI) companies focus on transforming raw data into strategic insights, enhancing decision-making and market positioning. These firms leverage advanced analytics tools and platforms to provide actionable intelligence, adapting to emerging technology trends and business needs.
Telecommunications / UCaaS
Companies in this sector focus on providing integrated communication solutions, including voice, video, and messaging services. They navigate complex regulatory environments and rapidly evolving technology trends to deliver efficient and scalable solutions for businesses and consumers.
IT Services and Consulting
Companies in this sector provide a range of services including digital transformation, system integration, and strategic IT planning. They focus on optimizing technology infrastructure and consulting to enhance client business operations, ensuring they remain competitive and efficient in a rapidly digitalizing environment.
