Business Services
Business Services Practice Overview
The preferred investment banking partner for leading Business Services companies.
Croft & Bender has built a strong reputation for advising both founder-owned and institutionally backed companies within the business services sector. We offer deep industry expertise and long-standing relationships across this diverse field. Our experience spans a range of financial transactions, from strategic sales and recapitalizations to growth capital raises. By leveraging our strong network of strategic buyers and private equity investors, we consistently deliver successful outcomes for companies in various sub-sectors of the business services industry.

Consulting
Croft & Bender has worked with a variety of consulting firms, including management consulting, financial advisory, IT consulting, and HR firms. We also serve niche players in digital transformation and corporate strategy consulting.

Information Services
We have extensive experience advising companies that provide data, analysis, and statistical insights across multiple industries. These include data analytics firms, statistical services providers, and information solutions businesses.

Financial Services
Our work in the financial services sector includes advising businesses such as fintech providers, consulting, and specialty finance companies. We have successfully helped these companies while addressing the unique challenges of the highly regulated financial landscape.

Human Capital Management
In the human capital management sector, Croft & Bender has advised businesses that focus on recruitment, staffing, payroll, and performance management systems. Our experience spans traditional HR service providers as well as tech-driven platforms that deliver workforce management solutions. We guide these companies through strategic transactions, including mergers, acquisitions, and capital raises.
Managed Services
We have significant expertise in advising managed services providers across sectors such as IT services, business process outsourcing (BPO), customer experience management (CX), and financial and accounting outsourcing. We also work with firms providing janitorial, sanitation, and security services.

Marketing & Advertising
Croft & Bender serves middle-market marketing and advertising companies, including those focused on digital marketing, print media, and AI-driven advertising solutions.

Outsourced Services
Croft & Bender advises companies that provide outsourced services such as financial accounting, accounts receivable management, CFO functions, human resources, and call center operations. Our deep understanding of this sector enables us to create tailored strategies that help these companies attract the right partners.

Staffing
In the staffing industry, we work with companies that specialize in temporary staffing, permanent placement, executive search, and sector-specific staffing solutions such as healthcare, industrial, and IT staffing. We focus on positioning these businesses for optimal transactions, be it strategic sales, mergers, or capital raises, ensuring long-term success for both founders and investors.

Facility Services
In the facilities and commercial services industry, businesses like commercial cleaning and landscaping are vital for the upkeep and aesthetic of properties.

Proven Track Record
We received inbound interest from a number of different parties about participating in our Series C round. Croft & Bender knew what we were looking for in a partner and had the experience to coordinate an efficient process that enabled us to quickly evaluate our alternatives and choose the best partner. We are thrilled with the result and excited to be partnering with Battery Ventures.
- Matt Flake, CEO, Q2ebanking
As we assessed a potential partner for the next chapter in SCI's growth, the team at Rainier stood out due to their cultural fit with our company's values, expertise in the business services sector, and proven operational playbook that will allow us to continue to expand the platform. The SCI team is excited to partner with Rainier to capitalize on the wide array of organic and inorganic opportunities we see in the growing, fragmented flooring industry.
- Matt Hopkins, CEO
Croft & Bender served as a trusted financial advisor and effectively positioned the Company to maximize interest from potential investors. Their experience, sound advice and hard work were instrumental in helping us achieve a great outcome. This investment will allow InductiveHealth to pursue significant product development initiatives. Having the ability to push our innovation practices even further with Diversis, and to grow our world-class team, will mean that we can provide essential public health surveillance and response solutions to even more areas around the country, and eventually the world.
- Matthew Dollacker, CEO & Co-Founder, InductiveHealth