has been recapitalized by
Mudlick Mail provides data-driven, direct mail and related marketing solutions to small and medium-sized businesses.
Senior Team
Mudlick Mail
Type
M&A Sell-Side
Description
Mudlick Mail, a provider of data-driven direct mail marketing solutions, engaged Croft & Bender to evaluate strategic alternatives, including an equity investment or strategic sale. Croft & Bender built a financial model, developed marketing materials, managed the diligence process, and negotiated with interested parties, successfully securing the company's recapitalization by Clearview Capital.
Industries
Business Services
has been recapitalized by
Mudlick Mail provides data-driven, direct mail and related marketing solutions to small and medium-sized businesses.
About
Mudlick Mail provides turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses in a wide variety of consumer services industries, including automotive services, healthcare, and home services businesses.
Situation
The Company engaged Croft & Bender to help it evaluate strategic alternatives, including an equity investment or strategic sale of the business. Croft & Bender worked with the Company to build a financial model, develop marketing materials, conduct management presentations, manage the diligence process and negotiate with interested parties.
Result
Croft & Bender successfully negotiated the recapitalization of the Company by Clearview Capital.