has acquired
GBG is an identity verification, location intelligence and fraud prevention company.
Senior Team
GB Group
Type
M&A Buy-Side
Description
Croft & Bender advised GB Group, a UK-based global identity data intelligence provider, on its acquisition strategy for IDology, an Atlanta-based identity verification services company. Croft & Bender performed market analysis, valuation, and supported confirmatory diligence, successfully negotiating the $300 million acquisition of IDology by GB Group.
Industries
Technology
has acquired
GBG is an identity verification, location intelligence and fraud prevention company.
About
Headquartered in Chester, UK, GB Group is a publicly-traded company that provides global identity data intelligence for businesses. The Company can quickly validate and verify the identity and location of 4.4 billion people globally and accesses a breadth of data from over 200 global partners to establish trust between businesses and their customers. Headquartered in Atlanta, Georgia, IDology is a fast-growing provider of identity verification services that helps remove friction both in onboarding customers and in the detection of fraud.
Situation
Croft & Bender was engaged to advise GB Group on its strategy and approach in acquiring IDology. Croft & Bender worked with GB Group to analyze the market and perform a valuation analysis that was used to support a final offer. Once GB Group was selected as the buyer, Croft & Bender supported the Company throughout confirmatory diligence, including negotiating the final definitive documentation.
Result
Croft & Bender successfully negotiated the $300 million acquisition of IDology by GB Group.