has been acquired by
Piece of Cake is a leading provider of specially baked cakes and treats that are available for shipping to customers around the U.S.
Senior Team
Piece of Cake
Type
M&A Sell-Side
Description
Bo Briggs of Croft & Bender successfully facilitated the M&A sell-side transaction of Piece of Cake, a leading provider of specialty baked goods, by introducing and negotiating its sale to Chicken Salad Chick in 2022. The deal leveraged Croft & Bender's ongoing relationship with Piece of Cake and comprehensive financial and strategic support throughout the acquisition process.
Industries
Consumer
has been acquired by
Piece of Cake is a leading provider of specially baked cakes and treats that are available for shipping to customers around the U.S.
About
Piece of Cake is a leading provider of specially baked cakes and treats that are available for shipping to customers around the U.S.
Situation
Croft & Bender had maintained an ongoing relationship with Piece of Cake. Croft & Bender introduced the Company to Chicken Salad Chick as a potential acquisition prospect when the opportunity presented itself in 2022. Croft & Bender worked with the Company to produce financial analyses, coordinate diligence materials, and negotiate the terms of an acquisition proposal by Chicken Salad Chick.
Result
Croft & Bender successfully helped negotiate the sale of Piece of Cake to Chicken Salad Chick.