has been acquired by

HPC Publications


a subsidiary of



RentClicks is the leading online
advertiser of for-rent housing
in the United States.

The undersigned acted as financial advisor to RentClicks in this Transaction

RentClicks

Description

RentClicks is the leading online advertiser of single family homes, townhouses, duplexes, and small apartment complexes for rent in the United States. The Company’s proven strategy of effectively targeting property managers and individual property owners has enabled RentClicks to establish the preeminent brand name and become the preferred site (www.RentClicks.com) for listing these properties on the Internet.

Situation

The Company’s management team had grown the Company quickly and profitably and was looking to diversify their assets either through a growth recapitalization or through a sale of the Company to a strategic buyer. RentClicks engaged Croft & Bender to advise the Company through a dual-track process which included valuing the Company, identifying both potential venture capital investors as well as potential acquirers, drafting the offering memorandum, marketing the Company, evaluating offers regarding both a minority investment and a sale, selecting a partner, and negotiating the transaction.

Result

Croft & Bender successfully sold RentClicks to Haas Publishing Company (a division of PRIMEDIA).