has been acquired by


Advecor is a leading provider
of performance-driven,
crossmedia marketing solutions.

The undersigned acted as financial advisor to Advecor in this Transaction

Advecor

Description

Advecor is a leading provider of performance-driven, crossmedia marketing solutions. Utilizing print and online media, the Company enables clients to effectively reach their customers with targeted, one-to-one communications and consistently track, analyze, and refine campaigns. With a focus on marketing approaches that produce a high return on investment, the Company has become an industry leader in the health and fitness club industry and developed deep experience in the real estate financial services market.

Situation

The Company engaged Croft & Bender to advise the Company through a full exclusive sale process, which included valuing the Company, identifying potential acquirers, drafting the offering memorandum and related materials, marketing the Company, selecting a partner, and negotiating the transaction.

Result

Croft & Bender successfully negotiated the sale of the Company to Alliance Data Systems Corporation.