has been acquired by

Coolray is one of the largest
HVAC service and installation
providers in the Atlanta, GA area.

The undersigned acted as financial advisor to Coolray in this Transaction



Coolray is a Heating Ventilation and Air Conditioning (HVAC) company uniquely focused on new construction as well as the retail business.


The owner and sole proprietor needed strategic advice as the industry was aggressively consolidating. Croft & Bender advised the Company through a complete exclusive sale process, which included valuing the Company, identifying potential acquirers, drafting the offering memorandum, marketing the Company, and negotiating the transaction.


Croft & Bender successfully sold Coolray to ServiCenter USA, Inc.