has been acquired by





Coolray is one of the largest
HVAC service and installation
providers in the Atlanta, GA area.

The undersigned acted as financial advisor to Coolray in this Transaction

Coolray

Description

Coolray is a Heating Ventilation and Air Conditioning (HVAC) company uniquely focused on new construction as well as the retail business.

Situation

The owner and sole proprietor needed strategic advice as the industry was aggressively consolidating. Croft & Bender advised the Company through a complete exclusive sale process, which included valuing the Company, identifying potential acquirers, drafting the offering memorandum, marketing the Company, and negotiating the transaction.

Result

Croft & Bender successfully sold Coolray to ServiCenter USA, Inc.