Vesdia is a leading provider of technology-enabled marketing solutions, primarily for managing or enhancing financial institution, retailer, and airline rewards programs. The Company acts as the intermediary between merchants seeking to increase sales volume and loyalty and rewards program providers (banks or other card issuing institutions) seeking to increase “top-of-wallet” behavior among their cardholders.
Vesdia approached Croft & Bender after negotiating an initial offer with Cartera Commerce, a direct competitor. Croft & Bender was hired to advise the Company, which included valuing the Company and analyzing, structuring and negotiating a transaction.
With the completion of the merger, the combined Company is now the industry's top provider of multi-channel merchant networks and performance advertising solutions, with an advertising reach of more than 150 million consumers and a blue-chip client roster, including 4 of the top 5 U.S. card issuers and 3 of the 4 largest U.S. airlines.