December 12, 2007
Croft & Bender Advises Getmembers.com in its Sale to Haggin Marketing
TechLinksATLANTA - Wednesday, December 12, 2007
Croft & Bender Advises Getmembers.com in Sale to Haggin Marketing
Croft & Bender, an Atlanta-based investment banking firm, represented Atlanta-based Coupons Inc., which does business as Getmembers.com, during negotiations associated with the recently announced sale of Getmembers to Haggin Marketing, Inc., a San Francisco-based multi-channel direct marketing agency backed by Lake Capital.
Getmembers, which was founded in 1994 by Steve Freedman, has grown into an industry leader in targeted direct mail marketing and other marketing-related collateral. It has more than 1,500 clients throughout the United States. The company will remain in Atlanta and continue to operate under the Getmembers brand name. Freedman will continue in his leadership role.
Commenting on the negotiations with Haggin Marketing Freedman said, "Ronnie Goldman and the entire Croft & Bender team were diligent and untiring throughout the process. They did an exceptional job of sorting through all the issues and representing our interests."
"Getmembers is a market leader in its industry. The company's direct mail expertise fits perfectly with Haggin Marketing's other direct marketing services," said Goldman, Director of Croft & Bender.
The terms of the transaction were not disclosed.
About Croft & Bender
Croft & Bender LLC, based in Atlanta, is an investment banking firm focused on providing M&A, private equity and financial advisory services to middle-market and emerging growth companies in the Southeast. The firm also sponsors the C&B Capital private equity funds, with $44 million under management. For more information on Croft & Bender, visit www.croft-bender.com.
About Coupons, Inc., doing business as Getmembers.com
Coupons, Inc., doing business as Getmembers.com, is a premier designer and producer of direct mail and other marketing-related collateral. The Atlanta- based company is recognized for its strategic development and creative execution of direct marketing applications, Getmembers provides market identification, campaign design, creative direction, production, and campaign measurement services for over 1,500 clients. More information about Getmembers is available at www.getmembers.com .
About Haggin Marketing
Haggin Marketing, headquartered in Mill Valley, Calif., provides strategic marketing planning, creative, production, media and distribution and analytics services in a multi-channel environment for its clients. With a specialty in catalog marketing, direct mail, FSI media, retail, e-mail marketing and e- commerce, the agency's blue chip roster includes Adidas, Amazon.com, American Express, AT&T, Cingular, Cintas, Dell, eBay, Mervyns, Sunglass Hut International, and more. Additional information about Haggin Marketing is available at www.hagginmarketing.com .
About Lake Capital
Lake Capital is a Chicago-based private equity firm that focuses on investments in service-based enterprises across various industries. The firm is currently managing more than $1.3 billion in equity commitments and seeks to build leading services companies through organic and acquisition-enhanced growth. More information about Lake Capital is available at www.lakecapital.com.