About Us


Great Hill Partners

“We have worked with Croft & Bender on multiple transactions and could not be more pleased with our experience. They understand how to maximize value for their clients and it is very apparent why their firm has such a great reputation. We look forward to our continued relationship.”

Matt Vettel, Managing Partner

Our firm was founded in 1996 by Ed Croft and Ted Bender, each having spent more than 20 years as investment bankers at The Robinson-Humphrey Company, Inc., a large, Atlanta-based investment banking and brokerage firm. The two saw an opportunity in the marketplace to utilize the experience and relationships they had developed while completing numerous corporate finance engagements in a wide range of industries to help middle-market and emerging growth companies achieve their financial and strategic goals.

Our professionals collectively have more than 200 years of experience at recognized investment banking firms covering hundreds of companies and many industries. Our team has been involved in virtually every phase of corporate finance at every stage of a company’s life cycle, including raising venture capital for early stage companies, raising growth capital for later stage companies, taking companies public, managing secondary offerings, and arranging mergers, acquisitions, divestitures, recapitalizations, and leveraged acquisitions.

Croft & Bender is a registered broker/dealer and a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation.