






Your Future.
Our Commitment.
Croft & Bender exceeded our expectations. Every team member was deeply committed to delivering a superior outcome, and their expertise and experience were instrumental in enabling Russell to maximize value by securing the best partner and structure.
- Teddy Russell, Chief Executive Officer at Russell Landscape Group
Your Business.
Our Highest Priority.
Croft & Bender is amazing; as a founder-owner, they made the daunting process of engaging investors clear and manageable. Their dedicated team ensured we were well-positioned to choose the best private equity partner for our needs and goals. I can't recommend them enough!
- Jenn Addabbo, CEO and Co-Founder of engage fi.
Your Success.
Our Mission.
Croft & Bender served as a trusted financial advisor and effectively positioned the Company to maximize interest from potential investors. Their experience, sound advice and hard work were instrumental in helping us achieve a great outcome.
Your Trust.
Our Responsibility.
Croft & Bender delivered and this was a terrific outcome for both companies and for the industry at large.
- David Sutherland, CEO, Millwork Sales
Dream Big.
Achieve Bigger.
"The C&B team worked tirelessly to prepare us for a rigorous and well-coordinated process. Their dedication to setting us up for a successful outcome resulted in us finding the best partner for our next phase of growth."
- David Borden, CEO, and Jonathan Ewen, President of Rentvine
Your Potential.
Our Passion.
"Croft & Bender's expertise helped us navigate the process smoothly, maximizing value and connecting us with the right partners. Their dedication ensured a great outcome."
- John Yelverton, President and CEO, Dixie Electric, Plumbing, and Air
Thorough Process.
Superior Results.
The Croft & Bender team, headed by Ronnie Goldman and Matt Veal, did an excellent job of holding tough on negotiations and represented us well. This transaction would not have resulted in such a successful closing without their outstanding work."
- Jack Draughon, CEO and Founder, Sacred Journey Hospice
1996
Firm Founded
1000+
Transactions
>70%
Founder, Family-Owned Businesses
For almost 30 years, Croft & Bender has built a track record and reputation for providing independent, service-based advice to privately held businesses, financial sponsors, and public companies.


We're More Than Your Experts.
We Go Above and Beyond.
For over twenty-eight years, Croft & Bender has built a track record and reputation for providing independent, service-based advice to privately held businesses, financial sponsors, and public companies.
What's Your Next Right Step?
Our team at Croft & Bender offers a seamless and thorough process, guiding clients through every step from preparing for the market to finalizing a deal. We understand the unique needs of business owners and are dedicated to achieving successful results.
Featured Transactions

Global Reach
International Presence
Croft & Bender is a preeminent source of high quality deal flow to an international audience of strategic buyers and institutional investors. Our partnership with Clarified International, a worldwide network of leading middle market investment banks, provides access to 300+ professionals in 34 offices across 25 countries on five continents.